Vodafone promo at Mount Panorama right on the Button


A story by Simon Canning in The Australian newspaper today has hailed the Vodafone F1 Driver Swap in Bathurst (produced by Wingman) as an outright media success!

The story goes on to say...

"The day-long stunt, estimated to have cost Vodafone Australia between $150,000 and $170,000, has reaped more than $3.4 million worth of positive media exposure for the brand in Australia alone.

And globally, the initiative, which grew out of an off-the-cuff remark by McLaren-Mercedes driver Jenson Button during an interview in Melbourne last year, may have generated more than $10m worth of media coverage for the brand."

Full story by Simon Canning:

The Australian Newspaper