VHA gets a Wingman for Ashes Campaign


Vodafone Hutchison Australia has appointed Wingman Marketing to produce Vodafones brand activation of the upcoming Vodafone Ashes 2010/11 Test Cricket Series.

The win will see Wingman Marketing creating and implementing interactive activities for cricket audiences in all five cities throughout the Vodafone Ashes Series, from stadiums to live sites.

Stephen Saunders, Head of Sponsorship and Events VHA, said: "The Vodafone Ashes Series is an important activation for us this year. It is the first year that the Vodafone brand will be associated with cricket in Australia and we are delighted to be working with Wingman to make the most of an exciting summer of cricket."

Chris Toward, Director of Wingman Marketing said, "Vodafone's sponsorship of the Australian Test Cricket Team will be the top sports sponsorship this summer and were looking forward to bringing the brand to life in what promises to be a fantastic Vodafone Ashes Series."

"We approach things very differently and its extremely exciting to have Vodafone believe in our ideas as much as we do.

"Weve worked with Vodafone previously on music and F1 properties and its great to be engaged in such an important component of their summer activity this year," he said.